Traveling a lot certainly has its ups and downs (yes.. literally). One of the surprising “ups” is stumbling upon marketing and design brilliance, sometimes in the most unexpected places. For me (admitted marketing geek) I get true inspiration from creative, elegant and insightful solutions that demonstrate deep understanding of the plight of the customer. And when these solutions stop me in my tracks and make me say “what a great idea” and “I’d love to chat with whoever came up with that”, even better. Following are some serious props for ideas which moved me, made me think, or simply made … Continue reading Improving Life on the Road: Inspired Creative Minds
Professionally I have a unique opportunity to work with people all over the world. Generally though the people I work with speak English (or at least some). I am definitely one of those pathetic Americans that only speak my mother tongue. Not that I haven’t tried. I studied French for several years, Latin for a very short, tragic period and Spanish as well. The result? I can ask for a beer or a bathroom in a couple of languages…. but only in the present tense. I simply don’t have an ear for language. My husband Arthur on the other hand, … Continue reading Language is Never a Barrier if You Have Pasta
Austin is the perfect destination for a Girl’s Getaway. It’s a clean, manageable, friendly and fun city and frankly.. there is just so much to do. If I were designing the ideal weekend here for a trip with my girlfriends there are several “must do’s” to ensure a memorable, relaxing and fun time for all. Time of Year Late fall – until Mid December – and February until approximately mid-May is perfect in Austin. Low mid 50’s, high mid 70’s. January gets a bit colder. And June till September hovers from the 80’s to 100+ (which can be pretty intolerable). … Continue reading A Girl’s Weekend in Austin
I was not a traditional bride. I know. Not shocking for anyone who knows me. You probably don’t even have to know me WELL to guess that. Yes, it’s true. The white wedding, church/synagogue ceremony, bachelorette party thing was just never my m.o. I get why so many girls grow up planning and envisioning their perfect day and I’ve participated in and attended many wonderful, magical, memorable traditional weddings. I have nothing against them. In fact, I cry at every one. It’s true. Water. Works. I am a total softy. Yet when it came to my own wedding I was … Continue reading Memories Last a Lifetime. Blenders Die.
Think of brands known for service and you think of Nordstrom, Enterprise Rent a Car, Ritz, Virgin Airlines, Zappos, Starwood. These are brands known for differentiating themselves by their service DNA. And yet, sometimes even the brands that are known for getting it right, get it wrong. Somehow this is even more devastating then if they had just not been “service focused” to begin with as it’s a break in the brand promise. You feel a bit mislead, fooled and disappointed. Or at least I do. In fact, it makes me angry. Case in point – a recent bad travel day I had … Continue reading When Good Service Brands Go Bad
“So, what are your hobbies?” The question completely stumped me. What, you mean like painting, or woodworking, or basket weaving or something? It was our second date and he was trying to get to know me better. It was a sweet question to which I had no answer. Who has hobbies anymore? I work, I socialize, I spend time with my family and my cats. I shop. Um….that’s it. OMG – I am totally boring. It was a horrific and embarrassing realization. Especially since the man I was talking to was a.. hmm.. let’s see… a marathon runner, wood-worker, chef, … Continue reading Who Has Hobbies Anymore?
Food is such a basic need. It’s sustenance for your body, yes. But it’s so much more. Many of us have a love hate relationship with food. I love the way you taste – Tater Tots – but I hate the way you make me feel (especially when I eat half the bag). Food is so simple yet so powerful because of its ability to trigger emotion. OK, guilt and frustration. But on the other side: family, warmth, life, belonging. And better than just pure emotion, it can trigger incredible memories. Just glancing at certain foods floods me with wonderful … Continue reading My Emotional Food Journey