Seeing Glasses in a Whole New Light

If you wear glasses you know that shopping for them at the traditional places like LensCrafters and EyeMart etc.. is mildly, well…. antiseptic. One thing it is NOT is sexy or fun. Stores are boring with bad lighting, doctors smocks, mysterious pricing and ultimately, very expensive. I found this out first hand recently when I needed a new pair of glasses. After multiple visits to the big box stores I was overwhelmingly underwhelmed. Yes, they have big brands with sexy names, like Prada, Gucci and Bulgari. But interesting and cool designs are extremely limited. And the prices!? Oh. My. God. … Continue reading Seeing Glasses in a Whole New Light

Crowd Sourced Onion Soup

Why would anyone buy a cook book these days (other than as a gift) when there are so many great cooking websites with copious free and detailed recipes, videos, pictures and more? Personally, it never even occurs to me to crack one of the many I have. Why? Because of the comments. Yes, a written recipe is great… but what I really want to read is how other people have modified said recipe. What works? What doesn’t? Because you know you never have all the listed ingredients. Or at least I don’t. How did other people improvise, alter and personalize … Continue reading Crowd Sourced Onion Soup

Abercrombie’s Brand DNA Revealed in an Unexpected Moment

Back in 2006, the CEO of Abercrombie & Fitch, Mike Jeffries now famously admitted in an interview with Salon.com that his brand was intentionally “exclusionary” and perhaps most offensive… well… I’ll simply quote him: “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but … Continue reading Abercrombie’s Brand DNA Revealed in an Unexpected Moment

Who Has Hobbies Anymore?

“So, what are your hobbies?” The question completely stumped me. What, you mean like painting, or woodworking, or basket weaving or something?  It was our second date and he was trying to get to know me better.  It was a sweet question to which I had no answer.  Who has hobbies anymore?  I work, I socialize, I spend time with my family and my cats. I shop.  Um….that’s it.  OMG – I am totally boring. It was a horrific and embarrassing realization.  Especially since the man I was talking to was a.. hmm.. let’s see… a marathon runner, wood-worker, chef, … Continue reading Who Has Hobbies Anymore?

A New Era of Customer Service Is Upon Us. Are Ya Listenin?

The Internet has forever changed the business of customer service. Period. Response time has to be faster, more understanding, more flexible and more, well human. Its amazing to me that in an era of the Zappos’s of the world – where “surprising and delighting” customers with perks like unexpected and free overnight delivery is like breathing – that any company can still not “get it”. Recently I have had several vastly different web based customer service interactions. In this light I recant (I promise to be brief despite my desire to rant) a few: Evite.com – A free online invitation … Continue reading A New Era of Customer Service Is Upon Us. Are Ya Listenin?

The Blog Nag in the Back of my Head

Having a blog is like dieting. It’s something you know you should do. When you do it you feel good about yourself. And when you don’t you feel guilty. Just what I need.. another thing to make me feel guilty, right? Just like dieting and exercising though, I am committed to giving blogging another shot – with the belief that if I just apply some discipline it will become part of my routine. The reality is, I do love it and I do enjoy it. I just never seem to find the time. There is always something more important. Well … Continue reading The Blog Nag in the Back of my Head

The Death of Michael Jackson. The New Media Era has Arrived.

How did you hear about the death of Michael Jackson? Seriously… I am curious. I’ve been asking people that question for the last week and I am amazed at how many different answers I am getting. I – like so many people – heard from a surfaced rumor on Facebook. A friend posted a link to TMZ.com – which I ignored at first because, well… it’s TMZ.com. Then a completely unrelated friend posted. Then another. By the third I knew there was something to it. I went to TMZ.com, read the story, and then went to Twitter and BLAM – … Continue reading The Death of Michael Jackson. The New Media Era has Arrived.