If you wear glasses you know that shopping for them at the traditional places like LensCrafters and EyeMart etc.. is mildly, well…. antiseptic. One thing it is NOT is sexy or fun. Stores are boring with bad lighting, doctors smocks, mysterious pricing and ultimately, very expensive. I found this out first hand recently when I…
Category: Social Media
Crowd Sourced Onion Soup
Why would anyone buy a cook book these days (other than as a gift) when there are so many great cooking websites with copious free and detailed recipes, videos, pictures and more? Personally, it never even occurs to me to crack one of the many I have. Why? Because of the comments. Yes, a written…
Abercrombie’s Brand DNA Revealed in an Unexpected Moment
Back in 2006, the CEO of Abercrombie & Fitch, Mike Jeffries now famously admitted in an interview with Salon.com that his brand was intentionally “exclusionary” and perhaps most offensive… well… I’ll simply quote him: “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot…
Who Has Hobbies Anymore?
“So, what are your hobbies?” The question completely stumped me. What, you mean like painting, or woodworking, or basket weaving or something? It was our second date and he was trying to get to know me better. It was a sweet question to which I had no answer. Who has hobbies anymore? I work, I…
A New Era of Customer Service Is Upon Us. Are Ya Listenin?
The Internet has forever changed the business of customer service. Period. Response time has to be faster, more understanding, more flexible and more, well human. Its amazing to me that in an era of the Zappos’s of the world – where “surprising and delighting” customers with perks like unexpected and free overnight delivery is like…
The Blog Nag in the Back of my Head
Having a blog is like dieting. It’s something you know you should do. When you do it you feel good about yourself. And when you don’t you feel guilty. Just what I need.. another thing to make me feel guilty, right? Just like dieting and exercising though, I am committed to giving blogging another shot…
The Death of Michael Jackson. The New Media Era has Arrived.
How did you hear about the death of Michael Jackson? Seriously… I am curious. I’ve been asking people that question for the last week and I am amazed at how many different answers I am getting. I – like so many people – heard from a surfaced rumor on Facebook. A friend posted a link…
Reaching Today’s Consumer Through the Generations
Recently I had a serious “ah ha” moment when listening to a social media conference call held by the inspiring Matthew Ferrara. Matthew is a trainer and coach and has some terrific, practical insights into social media. Plus, he’s a great presenter. Funny, engaging and straightforward. I appreciate that. So here is the insight that…
Twitter – Cutting Through the Clutter
I would describe myself as a moderate Twitter user. My experience at SXSW this fall propelled my interest in and understanding of this new medium and definitely brought it into my daily life. I’ve blogged about my enlightening experience here. There is no question about the real and potential value that Twitter has and it’s…
The Fabulous World of Meetup.com
As a resident of a new city with few contacts, Meetup.com has been a bit of a lifeline. What’s Meetup.com? Serioulsy, I am shocked at how often people have never heard of it. Basically it’s the perfect nexus of an online “social” world and real life, in person connections. Somehow I was unaware of this amazing…
Things I Naturally Evangalize…
Evangalism has to come from the heart.. or it rings false. I think it would be interesting for everyone to have to put such a list together as it shows so much about character and true personality. Things I Naturally Evangalize (not necessarily in order): Dogs/Cats/Animals Family/My Husband Dear, Smart Friends and Interesting People with…
Stephpfef on Life Through a Marketing Lens... 