For the holidays this year we decided to try our hands at our very first gingerbread house (“gbh”). As big fans of contemporary architecture and with our own future home currently under construction, it seemed only natural that our gbh should be its replica. Normal, right? Definitely no ungapatchka traditional gbh for us! With no…
Category: Real Estate
The “Timeshare” Pitch – Does This Seriously Still Work?
On a recent trip to Mexico my husband and I somehow got sucked into attending a timeshare presentation. Sorry. “Vacation residence”. Entirely different. We are both experienced real estate professionals and incredibly cynical and suspicious consumers (and individuals). I suspect it would shock many to know that we succumbed to this temptation. In fact it…
Salesperson or Marketing Person? Labels. Labels. Labels.
Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t. – Seth Godin Picked this quote out of my Twitter stream recently.. and it got me thinking… if you are “selling” to people who want to hear from you, are you really selling? I’d like to think…
Reaching Today’s Consumer Through the Generations
Recently I had a serious “ah ha” moment when listening to a social media conference call held by the inspiring Matthew Ferrara. Matthew is a trainer and coach and has some terrific, practical insights into social media. Plus, he’s a great presenter. Funny, engaging and straightforward. I appreciate that. So here is the insight that…
Twitter – Cutting Through the Clutter
I would describe myself as a moderate Twitter user. My experience at SXSW this fall propelled my interest in and understanding of this new medium and definitely brought it into my daily life. I’ve blogged about my enlightening experience here. There is no question about the real and potential value that Twitter has and it’s…
Things I Naturally Evangalize…
Evangalism has to come from the heart.. or it rings false. I think it would be interesting for everyone to have to put such a list together as it shows so much about character and true personality. Things I Naturally Evangalize (not necessarily in order): Dogs/Cats/Animals Family/My Husband Dear, Smart Friends and Interesting People with…
Stephpfef on Life Through a Marketing Lens... 