Seeing Glasses in a Whole New Light

If you wear glasses you know that shopping for them at the traditional places like LensCrafters and EyeMart etc.. is mildly, well…. antiseptic. One thing it is NOT is sexy or fun. Stores are boring with bad lighting, doctors smocks, mysterious pricing and ultimately, very expensive. I found this out first hand recently when I needed a new pair of glasses. After multiple visits to the big box stores I was overwhelmingly underwhelmed. Yes, they have big brands with sexy names, like Prada, Gucci and Bulgari. But interesting and cool designs are extremely limited. And the prices!? Oh. My. God. … Continue reading Seeing Glasses in a Whole New Light

Abercrombie’s Brand DNA Revealed in an Unexpected Moment

Back in 2006, the CEO of Abercrombie & Fitch, Mike Jeffries now famously admitted in an interview with Salon.com that his brand was intentionally “exclusionary” and perhaps most offensive… well… I’ll simply quote him: “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but … Continue reading Abercrombie’s Brand DNA Revealed in an Unexpected Moment

Improving Life on the Road: Inspired Creative Minds

Traveling a lot certainly has its ups and downs (yes.. literally). One of the surprising “ups” is stumbling upon marketing and design brilliance, sometimes in the most unexpected places. For me (admitted marketing geek) I get true inspiration from creative, elegant and insightful solutions that demonstrate deep understanding of the plight of the customer. And when these solutions stop me in my tracks and make me say “what a great idea” and “I’d love to chat with whoever came up with that”, even better. Following are some serious props for ideas which moved me, made me think, or simply made … Continue reading Improving Life on the Road: Inspired Creative Minds

A Girl’s Weekend in Austin

Austin is the perfect destination for a Girl’s Getaway. It’s a clean, manageable, friendly and fun city and frankly.. there is just so much to do. If I were designing the ideal weekend here for a trip with my girlfriends there are several “must do’s” to ensure a memorable, relaxing and fun time for all. Time of Year Late fall – until Mid December – and February until approximately mid-May is perfect in Austin. Low mid 50’s, high mid 70’s. January gets a bit colder. And June till September hovers from the 80’s to 100+ (which can be pretty intolerable). … Continue reading A Girl’s Weekend in Austin

Memories Last a Lifetime. Blenders Die.

I was not a traditional bride. I know. Not shocking for anyone who knows me. You probably don’t even have to know me WELL to guess that. Yes, it’s true. The white wedding, church/synagogue ceremony, bachelorette party thing was just never my m.o. I get why so many girls grow up planning and envisioning their perfect day and I’ve participated in and attended many wonderful, magical, memorable traditional weddings. I have nothing against them. In fact, I cry at every one. It’s true. Water. Works. I am a total softy. Yet when it came to my own wedding I was … Continue reading Memories Last a Lifetime. Blenders Die.

When Good Service Brands Go Bad

Think of brands known for service and you think of Nordstrom, Enterprise Rent a Car, Ritz, Virgin Airlines, Zappos, Starwood. These are brands known for differentiating themselves by their service DNA. And yet, sometimes even the brands that are known for getting it right, get it wrong. Somehow this is even more devastating then if they had just not been “service focused” to begin with as it’s a break in the brand promise. You feel a bit mislead, fooled and disappointed. Or at least I do. In fact, it makes me angry. Case in point – a recent bad travel day I had … Continue reading When Good Service Brands Go Bad