Sometimes “Good” Marketing Isn’t a Good Idea

I appreciate good marketing. Duh. Especially when you can tell they were thoughtful about the brand (and its touchpoints), understand the impact of customer service, are consistent in the environment and truly 360. But alas sometimes, as I have learned, good marketing may in fact be a red flag. Case in point… the dentist. Recently I was referred to a new dentist. I called and had a wonderful experience with an extremely helpful person who proactively called my insurance, thoroughly explained coverage, costs etc. It was terrific. Sign me up! Moments after scheduling my appointment I received a welcome email (from a dentist?). … Continue reading Sometimes “Good” Marketing Isn’t a Good Idea