A Contemporary Spin on the Gingerbread House

For the holidays this year we decided to try our hands at our very first gingerbread house (“gbh”). As big fans of contemporary architecture and with our own future home currently under construction, it seemed only natural that our gbh should be its replica. Normal, right? Definitely no ungapatchka traditional gbh for us! With no CLUE how to build one we started by Googling and were shocked to find few good examples of well done, contemporary gbh’s! Really? It’s not that radical of an idea! The more we thought about it though, the more we realized that like building a … Continue reading A Contemporary Spin on the Gingerbread House

Abercrombie’s Brand DNA Revealed in an Unexpected Moment

Back in 2006, the CEO of Abercrombie & Fitch, Mike Jeffries now famously admitted in an interview with Salon.com that his brand was intentionally “exclusionary” and perhaps most offensive… well… I’ll simply quote him: “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but … Continue reading Abercrombie’s Brand DNA Revealed in an Unexpected Moment