Salesperson or Marketing Person? Labels. Labels. Labels.

Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.  – Seth Godin Picked this quote out of my Twitter stream recently.. and it got me thinking… if you are “selling” to people who want to hear from you, are you really selling? I’d like to think not. Ultimately isn’t that the whole idea behind permission based marketing? If you have valuable information to share and people have opted in to receiving that information – whatever the form – I see that more as education, providing a service, understanding your customer. Maybe … Continue reading Salesperson or Marketing Person? Labels. Labels. Labels.