Reaching Today’s Consumer Through the Generations

Recently I had a serious “ah ha” moment when listening to a social media conference call held by the inspiring Matthew Ferrara. Matthew is a trainer and coach and has some terrific, practical insights into social media. Plus, he’s a great presenter. Funny, engaging and straightforward. I appreciate that. So here is the insight that…

Twitter – Cutting Through the Clutter

I would describe myself as a moderate Twitter user. My experience at SXSW this fall propelled my interest in and understanding of this new medium and definitely brought it into my daily life. I’ve blogged about my enlightening experience here. There is no question about the real and potential value that Twitter has and it’s…

Score One for El Pollo Loco

Here’s a good LOL for the day. Apparently when El Pollo Loco, the 418 store chicken chain heard about the 11,000 store KFC grilled chicken product launch… if you live under a rock…KFC offered a limited time coupon via Oprah.com for a free KFC grilled chicken dinner… the smaller chain came up with a funny and…

The Fabulous World of Meetup.com

As a resident of a new city with few contacts, Meetup.com has been a bit of a lifeline.  What’s Meetup.com?  Serioulsy, I am shocked at how often people have never heard of it.  Basically it’s the perfect nexus of an online “social” world and real life, in person connections.  Somehow I was unaware of this amazing…

Filene’s Basement Filing Chapter 11.. Again

I was irrationally deflated to read this morning that Filene’s Basement is again filing for bankruptcy protection. The company has been around since 1909, went public is 1991 and previously filed Chapter 11 in 1999.  Clearly they’ve been around a long time and were able to emerge previously.. so what are they doing wrong?  And the real…